This isn't a video of James Franklin motivating the Vanderbilt Commodore football team in practice. This is the video that James Franklin watches before he tells whatever quarterback is lined up under center to "take a hike, Nancy." This is the video that runs through his head when he's out on the field, sans pads, and the only thing between him and the ball is some pesky one hundred eighty-five pound defensive back that's about to have a "come to Jesus" moment.
Behold.
Bonus points for the heavy breathing during the voice overs.